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A dictionary of marketing / edited by Charles Doyle.

Contributor(s): Material type: TextPublisher: [Oxford] : Oxford University Press, 2016Edition: 4th editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780191800221 (ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 658.8003 23
LOC classification:
  • HF5412
Online resources: This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.
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This edition previously issued in print: 2016.

This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.

Description based on online resource; title from home page (viewed on May 4, 2016).

Licensed e-book