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Visual research : an introduction to research methodologies in graphic design / Ian Noble, Russell Bestley

By: Contributor(s): Material type: TextSeries: Publisher: London ; New York : Fairchild Books, [2016]Edition: Third editionDescription: 226 pages : illustrations (colour) ; 27 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781474232906
  • 1474232906
Subject(s): DDC classification:
  • 741.6072 23/swe
Contents:
How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts , Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
Summary: "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bok Orkanenbiblioteket 700-799 741.6 nob EJ HEMLÅN 3204012469
Total holds: 0

Previous edition: Lausanne: AVA Academia, 2011.

Includes bibliographical references and index.

How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts , Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.

"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.