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Public Relations, Activism, and Social Change : Speaking Up.

By: Material type: TextSeries: Publisher: Oxford : Taylor & Francis Group, 2013Copyright date: ©2013Edition: 1st edDescription: 1 online resource (191 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781136154799
Subject(s): Genre/Form: DDC classification:
  • 659.2
Online resources:
Contents:
Front Cover -- Public Relations, Activism, and Social Change -- Copyright Page -- Contents -- Acknowledgements -- Introduction -- 1. What Is Public Relations, Where Is Public Relations? -- 2. Agents of Social Change and the Dispersal of Ideas -- 3. "No Protest Zone": Public Relations and the Management of Activism -- 4. Worlds Collide: Public Relations, Activism and Late Modernity -- 5. New Social Realities: Grassroots Activism and Public Relations -- 6. Not Public Relations: Sustainable Communication -- Notes -- References -- Index.
Summary: This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
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Front Cover -- Public Relations, Activism, and Social Change -- Copyright Page -- Contents -- Acknowledgements -- Introduction -- 1. What Is Public Relations, Where Is Public Relations? -- 2. Agents of Social Change and the Dispersal of Ideas -- 3. "No Protest Zone": Public Relations and the Management of Activism -- 4. Worlds Collide: Public Relations, Activism and Late Modernity -- 5. New Social Realities: Grassroots Activism and Public Relations -- 6. Not Public Relations: Sustainable Communication -- Notes -- References -- Index.

This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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