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Social Media Communication : Concepts, Practices, Data, Law and Ethics.

By: Material type: TextPublisher: London : Taylor & Francis Group, 2014Copyright date: ©2015Edition: 1st edDescription: 1 online resource (269 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781317680604
Subject(s): Genre/Form: DDC classification:
  • 302.231
Online resources:
Contents:
Cover -- Half Title -- Title -- Copyright -- Contents -- List of Tables and Boxes -- Preface -- 1 Introduction to Social Media Concepts -- Social Media Concepts and Theories -- Social Media in Journalism -- Social Media in PR -- Trust -- Influence -- Engagement -- Social Media in Advertising and Marketing -- New Media -- Ahead -- Discussion Questions: Strategies and Tactics -- 2 CMC, Diffusion and Social Theories -- Identity -- Internet History -- Social Network Site Definitions -- Interaction -- Community -- Diffusion of New Ideas -- Uses and Gratifications -- Online Culture and Power -- CMC and Social Media -- Discussion Questions: Strategies and Tactics -- 3 Social Media in Journalism -- Journalism Theories -- Citizen Journalism -- Crowdsourcing -- Micro-blogging -- Journalism Case Studies -- Successes -- Bloggers -- Social Media Celebrity -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 4 Social Media in Public Relations -- PR Management -- PR History and Tactics -- PR Theories -- Credibility -- Social Capital, Conflict and Collaboration -- Social Media Tactics -- PR Newsrooms and Message Targeting -- PR Blogging and Case Studies -- Corporate Social Responsibility (CSR) -- Non-profits -- Successes -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 5 Social Media in Advertising and Marketing -- Advertising and Marketing Theories -- Consumers -- Branding -- Promotions, Market Research and Segmentation -- Integrated Marketing Communication (IMC) -- Social Media Strategic Planning -- Awareness and Engagement -- Search Engine Optimization (SEO) -- Return on Investment (ROI) -- Cost of Ignoring (COI) -- Advertising and Marketing Case Studies -- Real-time Social Marketing -- Successes -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 6 Social Media Metrics and Analytics.
Social Media Measures -- See, Say, Feel, Do -- Google Analytics -- Facebook Insights -- Twitter Analytics -- Network Analyses -- Other Social Network Measurement -- Discussion Questions: Strategies and Tactics -- 7 New and Mobile Media Technologies, Innovation and Investment -- Entrepreneurs -- Angel Investors and Start-ups -- Big Ideas and Business -- "Crush It" and the Thank You Economy -- Crowdfunding -- Emergence of New and Mobile Media -- Implications of Revolutionary Mobile and Social Media -- Twitter Impact -- Mobile Geotagging -- Google Glass -- Discussion Questions: Strategies and Tactics -- 8 Big Data and Privacy -- Privacy Development -- Top Social Media Site Privacy Policies -- Twitter -- Facebook -- Google+ -- Instagram -- LinkedIn -- Tumblr -- Vine -- Snapchat -- Big Data and Privacy -- FTC Regulation -- Privacy and Legal Implications -- Discussion Questions: Strategies and Tactics -- 9 Law and Regulation -- Free Expression and the First Amendment -- Internet Libel -- Facebook, Twitter and the Law -- International Social Media -- Prior Restraint and Terrorism -- U.S. Internet Indecency -- Regulated Media Technologies -- FTC Regulation: Advertising, PR and Social Media -- Copyright Infringement, File Sharing and Fair Use -- Social Perspectives on Law -- Social Media Privacy Issues -- Discussion Questions: Strategies and Tactics -- 10 Social Media Ethics -- Theories and Philosophies -- Idealism and Relativism -- Moral Development -- Trust and Transparency -- Human Dignity Frameworks -- Practical Social Media Ethics -- Equality and Fairness -- Natural Law and Harm -- Reconsidering Community -- Limitations of Ethics -- Discussion Questions: Strategies and Tactics -- 11 Best Practices in Social Media -- Mobile Media -- Newspapers, Magazines and Journalism -- Radio and Mobile Apps -- Television, Branding and Live from the Scene.
Top Media Sites on Social Media -- Blogging -- Blogs for Public Relations and Social Media Marketing -- Helpful Tools -- Getting Ahead of the Social Media Pack -- Perils -- IT, Collaboration, Virtual Teams and Other Trends -- Discussion Questions: Strategies and Tactics -- 12 Future of Social Media and Information Literacy -- Media Literacy -- Life-Long Learning and Media Literacy -- Global Media Corporations -- Framing of Media Messages -- Potential Effects from Media Literacy -- Application of Knowledge -- Engagement, Networked Communicators, Trust and Influence -- Discussion Questions: Strategies and Tactics -- Glossary -- Index.
Summary: In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:　 Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz.
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Cover -- Half Title -- Title -- Copyright -- Contents -- List of Tables and Boxes -- Preface -- 1 Introduction to Social Media Concepts -- Social Media Concepts and Theories -- Social Media in Journalism -- Social Media in PR -- Trust -- Influence -- Engagement -- Social Media in Advertising and Marketing -- New Media -- Ahead -- Discussion Questions: Strategies and Tactics -- 2 CMC, Diffusion and Social Theories -- Identity -- Internet History -- Social Network Site Definitions -- Interaction -- Community -- Diffusion of New Ideas -- Uses and Gratifications -- Online Culture and Power -- CMC and Social Media -- Discussion Questions: Strategies and Tactics -- 3 Social Media in Journalism -- Journalism Theories -- Citizen Journalism -- Crowdsourcing -- Micro-blogging -- Journalism Case Studies -- Successes -- Bloggers -- Social Media Celebrity -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 4 Social Media in Public Relations -- PR Management -- PR History and Tactics -- PR Theories -- Credibility -- Social Capital, Conflict and Collaboration -- Social Media Tactics -- PR Newsrooms and Message Targeting -- PR Blogging and Case Studies -- Corporate Social Responsibility (CSR) -- Non-profits -- Successes -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 5 Social Media in Advertising and Marketing -- Advertising and Marketing Theories -- Consumers -- Branding -- Promotions, Market Research and Segmentation -- Integrated Marketing Communication (IMC) -- Social Media Strategic Planning -- Awareness and Engagement -- Search Engine Optimization (SEO) -- Return on Investment (ROI) -- Cost of Ignoring (COI) -- Advertising and Marketing Case Studies -- Real-time Social Marketing -- Successes -- Failures -- Lessons -- Discussion Questions: Strategies and Tactics -- 6 Social Media Metrics and Analytics.

Social Media Measures -- See, Say, Feel, Do -- Google Analytics -- Facebook Insights -- Twitter Analytics -- Network Analyses -- Other Social Network Measurement -- Discussion Questions: Strategies and Tactics -- 7 New and Mobile Media Technologies, Innovation and Investment -- Entrepreneurs -- Angel Investors and Start-ups -- Big Ideas and Business -- "Crush It" and the Thank You Economy -- Crowdfunding -- Emergence of New and Mobile Media -- Implications of Revolutionary Mobile and Social Media -- Twitter Impact -- Mobile Geotagging -- Google Glass -- Discussion Questions: Strategies and Tactics -- 8 Big Data and Privacy -- Privacy Development -- Top Social Media Site Privacy Policies -- Twitter -- Facebook -- Google+ -- Instagram -- LinkedIn -- Tumblr -- Vine -- Snapchat -- Big Data and Privacy -- FTC Regulation -- Privacy and Legal Implications -- Discussion Questions: Strategies and Tactics -- 9 Law and Regulation -- Free Expression and the First Amendment -- Internet Libel -- Facebook, Twitter and the Law -- International Social Media -- Prior Restraint and Terrorism -- U.S. Internet Indecency -- Regulated Media Technologies -- FTC Regulation: Advertising, PR and Social Media -- Copyright Infringement, File Sharing and Fair Use -- Social Perspectives on Law -- Social Media Privacy Issues -- Discussion Questions: Strategies and Tactics -- 10 Social Media Ethics -- Theories and Philosophies -- Idealism and Relativism -- Moral Development -- Trust and Transparency -- Human Dignity Frameworks -- Practical Social Media Ethics -- Equality and Fairness -- Natural Law and Harm -- Reconsidering Community -- Limitations of Ethics -- Discussion Questions: Strategies and Tactics -- 11 Best Practices in Social Media -- Mobile Media -- Newspapers, Magazines and Journalism -- Radio and Mobile Apps -- Television, Branding and Live from the Scene.

Top Media Sites on Social Media -- Blogging -- Blogs for Public Relations and Social Media Marketing -- Helpful Tools -- Getting Ahead of the Social Media Pack -- Perils -- IT, Collaboration, Virtual Teams and Other Trends -- Discussion Questions: Strategies and Tactics -- 12 Future of Social Media and Information Literacy -- Media Literacy -- Life-Long Learning and Media Literacy -- Global Media Corporations -- Framing of Media Messages -- Potential Effects from Media Literacy -- Application of Knowledge -- Engagement, Networked Communicators, Trust and Influence -- Discussion Questions: Strategies and Tactics -- Glossary -- Index.

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:　 Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz.

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