Syndetics omslagsbild
Bild från Syndetics

Multimedia Storytelling for Digital Communicators in a Multiplatform World.

Av: Materialtyp: TextUtgivningsuppgift: London : Taylor & Francis Group, 2015Datum för upphovsrätt: ©2016Utgåva: 1st edBeskrivning: 1 online resource (430 pages)Innehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781317517962
Ämnen: Genre/form: DDK-klassifikation:
  • 070.43
Onlineresurser:
Innehåll:
Cover -- Title -- Copyright -- Dedication -- CONTENTS -- Foreword -- Preface -- Acknowledgments -- About the Author -- 1 Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day? -- 2 Story Structure: How Do You Tell a Story to Be Made into a Film? -- 3 The Visual Storyteller's Tool Box: What Kinds of Equipment Are Needed for Gathering Multimedia Content? -- 4 The Internet and Social Media: How Are the Internet and Social Media Affecting Visual Storytelling? -- 5 The Building Blocks of Visual Storytelling: How Are Visual Images Created and Combined Logically to Tell a Coherent Story with a Beginning, Middle, and End? -- 6 Editing a Video in Post-Production: Why Do Motion Pictures and News Video Utilize Specific Editing Techniques? -- 7 Multimedia Storytelling in Entertainment: How Do You Write a Script and Tell a Story Visually Within a Designed Reality? -- 8 Multimedia Storytelling in Journalism: How Can MultimediaStory telling Be Used to Tell True-Life Stories? -- 9 Multimedia Storytelling in Strategic Communications: What Makes an Effective Strategy to Push a Brand Visually on Multiple Platforms? -- Index.
Sammanfattning: Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
Inga fysiska exemplar för denna post

Cover -- Title -- Copyright -- Dedication -- CONTENTS -- Foreword -- Preface -- Acknowledgments -- About the Author -- 1 Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day? -- 2 Story Structure: How Do You Tell a Story to Be Made into a Film? -- 3 The Visual Storyteller's Tool Box: What Kinds of Equipment Are Needed for Gathering Multimedia Content? -- 4 The Internet and Social Media: How Are the Internet and Social Media Affecting Visual Storytelling? -- 5 The Building Blocks of Visual Storytelling: How Are Visual Images Created and Combined Logically to Tell a Coherent Story with a Beginning, Middle, and End? -- 6 Editing a Video in Post-Production: Why Do Motion Pictures and News Video Utilize Specific Editing Techniques? -- 7 Multimedia Storytelling in Entertainment: How Do You Write a Script and Tell a Story Visually Within a Designed Reality? -- 8 Multimedia Storytelling in Journalism: How Can MultimediaStory telling Be Used to Tell True-Life Stories? -- 9 Multimedia Storytelling in Strategic Communications: What Makes an Effective Strategy to Push a Brand Visually on Multiple Platforms? -- Index.

Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to's on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Licensed e-book