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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

By: Material type: TextPublication details: New York : McGraw-Hill, c2012.Description: xiii, 256 p. : ill. ; 24 cmISBN:
  • 9780071782821
  • 0071782826
Subject(s): DDC classification:
  • 658.802 23
Contents:
Ch. 1 What Is a Movement? -- And Why Should It Matter to Your Company? -- ch. 2 From "Thinking Small" to Getting "Real" -- Brief History of Movements and Brands -- ch. 3 Why Do People Start and Join Movements? -- ch. 4 Why Movements Are Suddenly Becoming ... a Movement -- ch. 5 Ideas on the Rise -- How to Find Them and Get Behind Them -- ch. 6 Lighting the Spark -- ch. 7 Sustaining a Movement---and Taking It Global -- ch. 8 Why the Future Belongs to Movements.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bok Orkanenbiblioteket 600-699 658.8 goo Available 3204177277
Total holds: 0

Includes bibliographical references and index.

Ch. 1 What Is a Movement? -- And Why Should It Matter to Your Company? -- ch. 2 From "Thinking Small" to Getting "Real" -- Brief History of Movements and Brands -- ch. 3 Why Do People Start and Join Movements? -- ch. 4 Why Movements Are Suddenly Becoming ... a Movement -- ch. 5 Ideas on the Rise -- How to Find Them and Get Behind Them -- ch. 6 Lighting the Spark -- ch. 7 Sustaining a Movement---and Taking It Global -- ch. 8 Why the Future Belongs to Movements.