Bild från Syndetics
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.
Materialtyp:
TextUtgivningsinformation: New York : McGraw-Hill, c2012.Beskrivning: xiii, 256 p. : ill. ; 24 cmISBN: - 9780071782821
- 0071782826
- 658.802 23
Innehåll:
Ch. 1 What Is a Movement? -- And Why Should It Matter to Your Company? -- ch. 2 From "Thinking Small" to Getting "Real" -- Brief History of Movements and Brands -- ch. 3 Why Do People Start and Join Movements? -- ch. 4 Why Movements Are Suddenly Becoming ... a Movement -- ch. 5 Ideas on the Rise -- How to Find Them and Get Behind Them -- ch. 6 Lighting the Spark -- ch. 7 Sustaining a Movement---and Taking It Global -- ch. 8 Why the Future Belongs to Movements.
| Omslagsbild | Exemplartyp | Aktuellt bibliotek | Hembibliotek | Avdelning | Hyllplacering | Hyllsignatur | Specificerade material | Volyminfo | URL | Ex.nummer | Status | Kommentarer | Förfallodatum | Streckkod | Exemplarreservationer | Köplats för exemplarreservation | Kurslistor | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Bok
|
Orkanenbiblioteket | 600-699 | 658.8 goo | Tillgänglig | 3204177277 |
Antal reservationer: 0
Includes bibliographical references and index.
Ch. 1 What Is a Movement? -- And Why Should It Matter to Your Company? -- ch. 2 From "Thinking Small" to Getting "Real" -- Brief History of Movements and Brands -- ch. 3 Why Do People Start and Join Movements? -- ch. 4 Why Movements Are Suddenly Becoming ... a Movement -- ch. 5 Ideas on the Rise -- How to Find Them and Get Behind Them -- ch. 6 Lighting the Spark -- ch. 7 Sustaining a Movement---and Taking It Global -- ch. 8 Why the Future Belongs to Movements.