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Content analysis of Facebook pages : decoding expressions given off / Shanyang Zhao.

By: Material type: TextSeries: SAGE research methods. CasesPublisher: London : SAGE Publications, 2014Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473947023 (ebook) :
Subject(s): DDC classification:
  • 302.30285 23
LOC classification:
  • HM743.F33
Online resources: Facebook users tend to claim their identities implicitly rather than explicitly; they 'show' rather than 'tell' and stress group identities over personal ones. In this case study, I unpack the methodology of content analysis and describe in detail the major steps we took in applying this method to the study of Facebook pages. I also reflect and comment on the methodological issues we encountered in our study and offer some advice for those who are interested in using this method.
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Includes bibliographical references.

Facebook users tend to claim their identities implicitly rather than explicitly; they 'show' rather than 'tell' and stress group identities over personal ones. In this case study, I unpack the methodology of content analysis and describe in detail the major steps we took in applying this method to the study of Facebook pages. I also reflect and comment on the methodological issues we encountered in our study and offer some advice for those who are interested in using this method.

Specialized.

Description based on online resource; title from home page (viewed on November 10, 2015).

Licensed e-book