Relationship analysis : proposals for analysing relationship dynamics in focus groups / Silvia Cataldi.
Material type:
TextSeries: SAGE research methods. CasesPublisher: London : SAGE Publications, 2014Description: 1 online resource : illustration (black and white)Content type: - text
- still image
- computer
- online resource
- 9781473949997 (ebook) :
- 300.723 23
- H61.28
Includes bibliographical references.
When carrying out research, the analysis of data collected from focus groups is assimilated into the analysis of data from individual interviews. By making this choice, we risk losing sight of the characteristics of the information gained from focus groups, and its relational and dialogical dimensions. In fact, it's almost impossible to talk about data derived from focus groups without considering what lies at the root of this tool, that is, the dialogue between the social actors, the processes involved in the collective construction of assertions and the negotiation of meanings. This study presents a proposal for the relationship analysis of information and, through the use of social psychology and sociograms, shows how it is possible to carry out an analysis of the interaction and of individual and group behaviour that underlines the social character of data collected using focus group techniques.
Specialized.
Description based on online resource; title from home page (viewed on November 25, 2015).
Licensed e-book