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Social media as a tool for engaging participants in research : experiences of gender inequality in journalism / Amanda Geary Pate.

By: Material type: TextSeries: SAGE research methods. CasesPublisher: London : SAGE Publications, 2015Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473963023 (ebook) :
Subject(s): DDC classification:
  • 070.4072 23
LOC classification:
  • PN4784.W7
Online resources: This case study shows how social media was used first to identify female journalists of varied ages and backgrounds willing to be involved in the study and second to direct them to the first stage of the data collection. The outcome reveals that social media has the potential to be a successful tool in terms of ensuring wide and inclusive coverage from a representative sample of the target population; however, there are challenges in terms of controlling the sample and therefore of calculating response rates.
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Includes bibliographical references.

This case study shows how social media was used first to identify female journalists of varied ages and backgrounds willing to be involved in the study and second to direct them to the first stage of the data collection. The outcome reveals that social media has the potential to be a successful tool in terms of ensuring wide and inclusive coverage from a representative sample of the target population; however, there are challenges in terms of controlling the sample and therefore of calculating response rates.

Specialized.

Description based on online resource; title from home page (viewed on November 18, 2015).

Licensed e-book