Includes bibliographical references.

Aimed at creating implementation strategies for applied market research, this case is a full narrative of a 15-month study. The purpose of the study is to inform potential researchers of methodological nuances experienced in doing research on a touchy subject of attracting new development to a diverse community with the uncertainties it creates to citizens, while also managing a high intensity of mixed emotions. The case discusses a step-by-step approach for conducting the necessary spatial analysis, which pinpoints space availability and how a city can capitalize on its strengths to increase its office market offering to boost the local economy.

Specialized.

Description based on online resource; title from home page (viewed on December 3, 2015).

Licensed e-book