Twitter, alcohol and wasted war stories : potted lessons in social media-based methodologies / Marc Cheong & Torgeir Aleti & Will Turner.
Material type:
TextSeries: SAGE research methods. CasesPublisher: London : SAGE Publications, 2016Description: 1 online resource : illustrations (colour)Content type: - text
- still image
- computer
- online resource
- 9781473953635 (ebook) :
- 362.292072 23
- HV5035
Includes bibliographical references.
This case study summarises researchers' experiences using Twitter as a research tool. Specifically, that involved using Twitter for the identification, invitation and incentivisation of survey participants in a study of alcohol consumption among Australian Twitter users. In this 'auto-ethnographic research war story', the authors describe their discovery of four unexpected features of the Twitter ecosystem. These are rorting, service provision issues, risk-averse behaviour and Twitter users' community-based behaviour.
Specialized.
Description based on online resource; title from home page (viewed on December 3, 2015).
Licensed e-book