Syndetics cover image
Image from Syndetics

Communication Excellence : How to Develop, Manage and Lead Exceptional Communications.

By: Contributor(s): Material type: TextPublisher: Cham : Springer International Publishing AG, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (238 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783319488608
Subject(s): Genre/Form: DDC classification:
  • 658.45
Online resources:
Contents:
Intro -- Communication Excellence -- Foreword -- Preface -- Contents -- Authors -- List of Figures -- List of Tables -- List of Boxes -- Introduction -- Communication in Management -- Communication Excellence -- Levels and Commandments of Communication Excellence -- Excellent Organisations -- Excellent Communication Departments -- Excellent Communication Professionals -- References -- Part I Connected Organisations -- Commandment 1 -- Internationalisation -- Liberalisation: In the Search of Excellence -- Universalisation -- Westernisation: Worldwide Modernisation -- Excellence in Globality -- References -- Commandment 2 -- The Omnipresence of Media -- The Great Convergence of Media Importance and Use -- The Three Faces of Mediatisation for Communication Management -- The Classical Face: Press and Media Relations, Still the Top Dog -- The New Face: Co-Production of News -- The Future Face: The Media as a Partner: Strategic Mediatisation -- Media Housing of Organisations -- The Rise of Social Media and CMC -- CMC Equals Face-to-Face Communication -- Social Media Use in Strategic Communication -- The Rise of the New Gatekeepers -- Excellence Linked to Mediatised -- References -- Commandment 3 -- Reflective Communication Management -- Communication for Successful Organisations -- Excellent Communication Starts at the Top -- Action, Interaction, Learning -- Play Hard, Enjoy More -- References -- Part II Influential Departments -- Commandment 4 -- Help Organisational Leaders to be Communicative -- Supporting Overall Organisational Goals with Communication -- Advisory and Executive Influence of Communication Professionals -- Who's the Most Influential? -- Embeddedness of Communication Departments -- Leading the Communication Department -- Characteristics of a Good Communication Leader -- References -- Commandment 5.
Measurement and Evaluation: The Enduring cri de coeur of Communication Management -- Evaluation: The Alpha and Omega of Strategy -- Measurement and Evaluation Stages Implemented in Communication Departments -- Using Results of Evaluation Research -- Big Data and Automatisation: the Last Straw on Communication Evaluation -- Cri du coeur or Crocodile Tears? -- References -- Commandment 6 -- Communication as Strategised Work -- From Instrumental to Strategic Communication -- What Are Strategic Communication Roles and Tasks? -- The Three Specific Tasks of Communication -- Linking Communication and Business Strategy: Biggest Issue for the Field -- Strategic Value of Communication -- What Does It Mean to be Strategised? -- References -- Part III Ambitious Professionals -- Commandment 7 -- Qualities of Professionalisation -- Three Dimensions of Professionalisation in Communication Management -- A Positioning Problem for Public Relations -- Necessary Competencies for Working in Communications -- What Is a Competency? -- Four Qualifications for Communicators -- Advancing a Career in Communication -- Important Management Skills for Career Advancement -- Mentoring Is Key to Career Development -- What It Means to be Sagacious -- References -- Commandment 8 -- Communication Work: From Operations to Coaching -- Communication: High Tech and High Touch -- Coaching, Advising and Enabling Others to Communicate -- The Communication Practitioner as 'Communicator' -- Networking for Excellent Communicators -- Relationship Between Agencies and Clients -- How to be Linked -- References -- Commandment 9 -- The Forgotten Skill of Listening -- The New Relevance of Ethics -- The Gendered Profession of Communicators -- Still Traditional Views on Personal Traits of Men and Women -- Perceived Consequences of a Gender Shift -- Lower Job Status and Payment for Women.
Women Experience More Barriers to Success -- Moving Beyond Male and Female Communication Stereotypes -- Communication Professionals' Views on Leadership -- What It Means to Be Solid -- References -- Epilogue The Future of Excellent Communication: From a Soft to a Hard Discipline -- The Nine Paradoxes of Excellent Communication -- Where Do We Go from Here? -- References -- Appendix -- About the European Communication Monitor and Its Methodology -- Sample -- Statistical Analyses -- The Comparative Excellence Framework -- National Research Collaborators -- Research Team -- Statistical Analysis and Assistant Researchers -- Partners and Participants -- Index.
No physical items for this record

Intro -- Communication Excellence -- Foreword -- Preface -- Contents -- Authors -- List of Figures -- List of Tables -- List of Boxes -- Introduction -- Communication in Management -- Communication Excellence -- Levels and Commandments of Communication Excellence -- Excellent Organisations -- Excellent Communication Departments -- Excellent Communication Professionals -- References -- Part I Connected Organisations -- Commandment 1 -- Internationalisation -- Liberalisation: In the Search of Excellence -- Universalisation -- Westernisation: Worldwide Modernisation -- Excellence in Globality -- References -- Commandment 2 -- The Omnipresence of Media -- The Great Convergence of Media Importance and Use -- The Three Faces of Mediatisation for Communication Management -- The Classical Face: Press and Media Relations, Still the Top Dog -- The New Face: Co-Production of News -- The Future Face: The Media as a Partner: Strategic Mediatisation -- Media Housing of Organisations -- The Rise of Social Media and CMC -- CMC Equals Face-to-Face Communication -- Social Media Use in Strategic Communication -- The Rise of the New Gatekeepers -- Excellence Linked to Mediatised -- References -- Commandment 3 -- Reflective Communication Management -- Communication for Successful Organisations -- Excellent Communication Starts at the Top -- Action, Interaction, Learning -- Play Hard, Enjoy More -- References -- Part II Influential Departments -- Commandment 4 -- Help Organisational Leaders to be Communicative -- Supporting Overall Organisational Goals with Communication -- Advisory and Executive Influence of Communication Professionals -- Who's the Most Influential? -- Embeddedness of Communication Departments -- Leading the Communication Department -- Characteristics of a Good Communication Leader -- References -- Commandment 5.

Measurement and Evaluation: The Enduring cri de coeur of Communication Management -- Evaluation: The Alpha and Omega of Strategy -- Measurement and Evaluation Stages Implemented in Communication Departments -- Using Results of Evaluation Research -- Big Data and Automatisation: the Last Straw on Communication Evaluation -- Cri du coeur or Crocodile Tears? -- References -- Commandment 6 -- Communication as Strategised Work -- From Instrumental to Strategic Communication -- What Are Strategic Communication Roles and Tasks? -- The Three Specific Tasks of Communication -- Linking Communication and Business Strategy: Biggest Issue for the Field -- Strategic Value of Communication -- What Does It Mean to be Strategised? -- References -- Part III Ambitious Professionals -- Commandment 7 -- Qualities of Professionalisation -- Three Dimensions of Professionalisation in Communication Management -- A Positioning Problem for Public Relations -- Necessary Competencies for Working in Communications -- What Is a Competency? -- Four Qualifications for Communicators -- Advancing a Career in Communication -- Important Management Skills for Career Advancement -- Mentoring Is Key to Career Development -- What It Means to be Sagacious -- References -- Commandment 8 -- Communication Work: From Operations to Coaching -- Communication: High Tech and High Touch -- Coaching, Advising and Enabling Others to Communicate -- The Communication Practitioner as 'Communicator' -- Networking for Excellent Communicators -- Relationship Between Agencies and Clients -- How to be Linked -- References -- Commandment 9 -- The Forgotten Skill of Listening -- The New Relevance of Ethics -- The Gendered Profession of Communicators -- Still Traditional Views on Personal Traits of Men and Women -- Perceived Consequences of a Gender Shift -- Lower Job Status and Payment for Women.

Women Experience More Barriers to Success -- Moving Beyond Male and Female Communication Stereotypes -- Communication Professionals' Views on Leadership -- What It Means to Be Solid -- References -- Epilogue The Future of Excellent Communication: From a Soft to a Hard Discipline -- The Nine Paradoxes of Excellent Communication -- Where Do We Go from Here? -- References -- Appendix -- About the European Communication Monitor and Its Methodology -- Sample -- Statistical Analyses -- The Comparative Excellence Framework -- National Research Collaborators -- Research Team -- Statistical Analysis and Assistant Researchers -- Partners and Participants -- Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Licensed e-book