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Qualitative media analysis / David L. Altheide, Christopher J. Schneider.

By: Contributor(s): Material type: TextSeries: Qualitative research methods ; v. 38.Publisher: Los Angeles : Sage Publications, [2013]Edition: Second editionDescription: 1 online resource (150 pages) : illustrationsContent type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781452270043 (ebook) :
Subject(s): Additional physical formats: Print version:: No titleDDC classification:
  • 302.23072 23
LOC classification:
  • P91.3 .A48 2013
Online resources: Summary: Qualitative approaches to document?and many types of social behavio?have become institutionalized, even as they continue to change. This is important for the study of documents since many academic journals cater to studies of discourse, narrative, and performance. Notwithstanding the occasional holdout (e.g., academic department or professor) that insists on quantitative methods for content analysis, a maturing academic universe is far more receptive to qualitative approaches with a focus on meanings, perspectives, and thematic emphases.
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Includes bibliographical references (pages 139-146) and index.

Qualitative approaches to document?and many types of social behavio?have become institutionalized, even as they continue to change. This is important for the study of documents since many academic journals cater to studies of discourse, narrative, and performance. Notwithstanding the occasional holdout (e.g., academic department or professor) that insists on quantitative methods for content analysis, a maturing academic universe is far more receptive to qualitative approaches with a focus on meanings, perspectives, and thematic emphases.

Description based on MARC record for print version.

Licensed e-book