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The SAGE encyclopedia of corporate reputation / editor, Craig E. Carroll.

Medverkande: Materialtyp: TextUtgivningsuppgift: Thousand Oaks : SAGE, 2016Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781483376493 (ebook) :
Annan titel:
  • Encyclopedia of corporate reputation
  • Corporate reputation
Ämnen: Fler format: Print version :: Ingen titelDDK-klassifikation:
  • 174.4 23
Library of Congress (LC) klassifikationskod:
  • HD58.7 .S2324 2016
Onlineresurser: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.
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Includes bibliographical references and index.

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.

Specialized.

Description based on online resource; title from home page (viewed on July 8, 2016).

Licensed e-book