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The SAGE encyclopedia of corporate reputation / editor, Craig E. Carroll.

Contributor(s): Material type: TextPublisher: Thousand Oaks : SAGE, 2016Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781483376493 (ebook) :
Other title:
  • Encyclopedia of corporate reputation
  • Corporate reputation
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 174.4 23
LOC classification:
  • HD58.7 .S2324 2016
Online resources: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.
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Includes bibliographical references and index.

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.

Specialized.

Description based on online resource; title from home page (viewed on July 8, 2016).

Licensed e-book