The SAGE encyclopedia of corporate reputation / editor, Craig E. Carroll.
Materialtyp:
TextUtgivningsuppgift: Thousand Oaks : SAGE, 2016Beskrivning: 1 online resourceInnehållstyp: - text
- computer
- online resource
- 9781483376493 (ebook) :
- Encyclopedia of corporate reputation
- Corporate reputation
- 174.4 23
- HD58.7 .S2324 2016
Inga fysiska exemplar för denna post
Includes bibliographical references and index.
What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions.
Specialized.
Description based on online resource; title from home page (viewed on July 8, 2016).
Licensed e-book