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Identities and images in football : a case study of brands and the organisational settings in the development of Scandinavian womens club football / Mattias Melkersson
Materialtyp:
TextSpråk: Engelska Språk på sammanfattning: Svenska Serie: Malmö studies in sport sciences ; vol. 25Utgivningsuppgift: Malmö : Bokförlaget Idrottsforum.org, [2017]Tillverkare: Lund : Mediatryck, 2017Beskrivning: 296 sidor : illustrationer ; 24 cmInnehållstyp: - 9789185645251
- Norge
- Danmark
- Sverige
- Soccer for women
- Soccer -- Societies, etc
- Trademarks
- Marketing
- Damfotboll
- Fotbollsklubbar
- Varumärken
- Marknadsföring
- Fotboll -- organisationer -- identitet -- Skandinavien -- Sverige -- Norge -- Danmark
- Marknadsföring
- Jämställdhet -- genus
- Soccer -- organizations -- identity -- Scandinavia -- Sweden -- Norway -- Denmark
- Marketing
- Equality -- gender
- 796.334069 23/swe
Innehåll:
Avhandlingskommentar: [Diss. Malmö : Malmö högskola, 2017]
PREFACE 1 INTRODUCTION 2 LITERATURE REVIEW 3 THEORETICAL VANTAGE POINT 4 METHODOLOGICAL APPROACH 5 WOMENS FOOTBALL IN SCANDINAVIA 6 GENDER AS PART OF A FOOTBALL IDENTITY 7 GENERATING ORGANISATIONAL VIABILITY THROUGH NETWORKING 8 THE IMPACT OF LOCALITY 9 IF YOU ARE NOT SEEN, YOU DO NOT EXIST 10 CONCLUDING DISCUSSION AND FINAL CONSIDERATIONS SUMMARY IN SWEDISH REFERENCES APPENDICES
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Orkanenbiblioteket | 700-799 | 796.3 mel | Tillgänglig | 3204027893 | |||||||||||||
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Orkanenbiblioteket | 700-799 | 796.3 mel | Tillgänglig | 320402790X |
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[Diss. Malmö : Malmö högskola, 2017]
PREFACE 1 INTRODUCTION 2 LITERATURE REVIEW 3 THEORETICAL VANTAGE POINT 4 METHODOLOGICAL APPROACH 5 WOMENS FOOTBALL IN SCANDINAVIA 6 GENDER AS PART OF A FOOTBALL IDENTITY 7 GENERATING ORGANISATIONAL VIABILITY THROUGH NETWORKING 8 THE IMPACT OF LOCALITY 9 IF YOU ARE NOT SEEN, YOU DO NOT EXIST 10 CONCLUDING DISCUSSION AND FINAL CONSIDERATIONS SUMMARY IN SWEDISH REFERENCES APPENDICES