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Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks.

By: Contributor(s): Material type: TextPublisher: Berlin, Heidelberg : Springer Berlin / Heidelberg, 2011Copyright date: ©2011Edition: 1st edDescription: 1 online resource (420 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783642172236
Subject(s): Genre/Form: DDC classification:
  • 658.406
Online resources:
Contents:
Intro -- Strategies and Communications for Innovations -- Introduction -- The Purpose of This Book -- Target Groups and Major Aims of the Book -- The Content Structure of the Book -- References -- Acknowledgments -- Contents -- Contributors -- Part I: Strategic Perspectives on Innovation -- Part II: Communicative Perspectives on Innovation -- Part III: Integrated Perspectives on Innovation -- Part IV: Best Practices -- Index.
Summary: The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge answers to a number of salient management issues.
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Intro -- Strategies and Communications for Innovations -- Introduction -- The Purpose of This Book -- Target Groups and Major Aims of the Book -- The Content Structure of the Book -- References -- Acknowledgments -- Contents -- Contributors -- Part I: Strategic Perspectives on Innovation -- Part II: Communicative Perspectives on Innovation -- Part III: Integrated Perspectives on Innovation -- Part IV: Best Practices -- Index.

The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge answers to a number of salient management issues.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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