Strategies and Communications for Innovations : An Integrative Management View for Companies and Networks.
Materialtyp:
TextUtgivningsuppgift: Berlin, Heidelberg : Springer Berlin / Heidelberg, 2011Datum för upphovsrätt: ©2011Utgåva: 1st edBeskrivning: 1 online resource (420 pages)Innehållstyp: - text
- computer
- online resource
- 9783642172236
- 658.406
Intro -- Strategies and Communications for Innovations -- Introduction -- The Purpose of This Book -- Target Groups and Major Aims of the Book -- The Content Structure of the Book -- References -- Acknowledgments -- Contents -- Contributors -- Part I: Strategic Perspectives on Innovation -- Part II: Communicative Perspectives on Innovation -- Part III: Integrated Perspectives on Innovation -- Part IV: Best Practices -- Index.
The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge answers to a number of salient management issues.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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