Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger
Material type:
TextPublisher: Thousand Oaks : SAGE Publications, Inc., cop. 2016Edition: 4. edDescription: xvii, 417 s. : illISBN: - 9781483377568
- 1-4833-7756-3
- 302.23072 23/swe
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Includes bibliographical references and index.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.