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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger

Av: Materialtyp: TextUtgivningsuppgift: Thousand Oaks : SAGE Publications, Inc., cop. 2016Utgåva: 4. edBeskrivning: xvii, 417 s. : illISBN:
  • 9781483377568
  • 1-4833-7756-3
Ämnen: DDK-klassifikation:
  • 302.23072 23/swe
Innehåll:
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
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Bok Orkanenbiblioteket 300-329 302.23 ber EJ HEMLÅN 320416124X
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Includes bibliographical references and index.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.