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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger

By: Material type: TextPublisher: Thousand Oaks : SAGE Publications, Inc., cop. 2016Edition: 4. edDescription: xvii, 417 s. : illISBN:
  • 9781483377568
  • 1-4833-7756-3
Subject(s): DDC classification:
  • 302.23072 23/swe
Contents:
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Bok Orkanenbiblioteket 300-329 302.23 ber EJ HEMLÅN 320416124X
Bok Orkanenbiblioteket 300-329 302.23 ber Available 3204161230
Bok Orkanenbiblioteket 300-329 302.23 ber Available 3204136183
Total holds: 0

Includes bibliographical references and index.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author.