Includes bibliographical references and index.

This case is built around a consultation exercise in relation to the methodology for a study which will be conducted later this year. The aim of this case is to illustrate how thematic analysis can be used to analyze qualitative data gathered using a "minigroup," which is a small focus group. The analysis of the data generated by the minigroup showed that consulting on research methodology can help researchers anticipate how future participants may experience taking part in a planned study. The case explains and illustrates key concepts used in thematic analysis and demonstrates a six-phase approach as set out by Braun and Clarke. Finally, it presents the non-linear nature of TA and offers suggestions for the effective use of this way of analyzing qualitative data.

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