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A successful strategy of drama theater / Ekaterina Shekova.

By: Material type: TextSeries: Publisher: London : Graduate School of Management, St. Petersburg State University, 2011Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526432032 (ebook) :
Subject(s): DDC classification:
  • 790.2
Online resources: The case describes a life cycle of Chicago Drama Theater growing from a small organization to a world-famous company. The theater's successful strategy involved a combination of customer service, fundraising, technology, and e-marketing.
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Originally published in Shekova, E. (2011). A successful strategy of drama theater. St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University.

The case describes a life cycle of Chicago Drama Theater growing from a small organization to a world-famous company. The theater's successful strategy involved a combination of customer service, fundraising, technology, and e-marketing.

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