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Aquaguard-on-the-Go : purified water anywhere anytime / Vandana, Vinod Kumar, Usha Lenka.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Pvt. Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526441065 (ebook) :
Subject(s): DDC classification:
  • 338
Online resources: Shapoorji Pallonji Group's Eureka Forbes has reached 15 million customers in 550 cities of India and 35 countries globally. This home appliances company has expanded its footprint by introducing a mobile water purifier Aquaguard-on-the-Go under the brand Aquaguard. Marzin R. Shroff, Eureka Forbes CEO, has claimed that Aquaguard-on-the-Go is 'an important milestone in the history of brand Aquaguard which will take their market leadership in India to the next level'. The company is excited about this product, but the question is what marketing strategy should the company adopt and how should they reach target customers of this product in the Indian market.
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Originally published in Vandana Kumar, V., & Lenka U. (2017). Aquaguard-on-the-Go: Purified Water Anywhere Anytime. South Asian Journal of Business and Management Cases, 6(1) 109-112. DOI:.

Includes bibliographical references and index.

Shapoorji Pallonji Group's Eureka Forbes has reached 15 million customers in 550 cities of India and 35 countries globally. This home appliances company has expanded its footprint by introducing a mobile water purifier Aquaguard-on-the-Go under the brand Aquaguard. Marzin R. Shroff, Eureka Forbes CEO, has claimed that Aquaguard-on-the-Go is 'an important milestone in the history of brand Aquaguard which will take their market leadership in India to the next level'. The company is excited about this product, but the question is what marketing strategy should the company adopt and how should they reach target customers of this product in the Indian market.

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