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Carolina lunker sauce / Tim Calkins, Matt Cobb.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : Kellogg School of Management, 2006Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526447395 (ebook) :
Ämnen: DDK-klassifikation:
  • 688.791
Onlineresurser:
The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.
Inga fysiska exemplar för denna post

Originally published in Calkins, T., & Cobb, M. (2006). Carolina Lunker Sauce. 5-106-001. Evanston, IL: Kellogg School of Management at Northwestern University.

The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.

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