Syndetics cover image
Image from Syndetics

Carolina lunker sauce / Tim Calkins, Matt Cobb.

By: Contributor(s): Material type: TextSeries: Publisher: London : Kellogg School of Management, 2006Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526447395 (ebook) :
Subject(s): DDC classification:
  • 688.791
Online resources: The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.
No physical items for this record

Originally published in Calkins, T., & Cobb, M. (2006). Carolina Lunker Sauce. 5-106-001. Evanston, IL: Kellogg School of Management at Northwestern University.

The case outlines the state of the recreational fishing industry and how Matt and Russ Cobb came to invent a new fishing attractant called Carolina Lunker Sauce. The produce although receiving high praise from fisherman has a high tag. Russ and Matt Cobb, are debating reducing the price of their new product in order to secure an important first order.

Description based on XML content.

Licensed e-book