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CavinKare Private Limited (A) : challenges of sustaining growth and expanding business / Anand Kumar Jaiswal.

By: Material type: TextSeries: Publisher: London : Indian Institute of Management, Ahmedabad, 2007Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526441362 (ebook) :
Subject(s): DDC classification:
  • 658.406
Online resources: The case discusses the evolution of CavinKare as a key player in the fast moving consumer goods (FMCG) market in India. CavinKare's Chik brand of shampoo in particular was a leader in rural markets and had emerged as the second largest selling shampoo brand in India. Its keen understanding of consumers, focus on innovation and developing affordable products, low cost of operations, and wide distribution access were some of the factors that contributed to CavinKare's success.
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Originally published in Jaiswal, A. K. (2007). CavinKare Private Limited (A): Challenges of sustaining growth and expanding business. MAR0385(A). Indian Institute of Management, Ahmedabad.

The case discusses the evolution of CavinKare as a key player in the fast moving consumer goods (FMCG) market in India. CavinKare's Chik brand of shampoo in particular was a leader in rural markets and had emerged as the second largest selling shampoo brand in India. Its keen understanding of consumers, focus on innovation and developing affordable products, low cost of operations, and wide distribution access were some of the factors that contributed to CavinKare's success.

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