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Challenges faced by women entrepreneurs in rural India : the case of Avika / Atul Arun Pathak, Sanjeev Varshney.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526431042 (ebook) :
Subject(s): DDC classification:
  • 658.421
Online resources: Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the inevitable inter-twining of business and social issues, given the rural context.
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Originally published in Pathak, A. A., & Varshney, S. (2017). Challenges faced by women entrepreneurs in rural India: The case of Avika. The International Journal of Entrepreneurship and Innovation, 18(1), 65-72. DOI:.

Includes bibliographical references and index.

Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the inevitable inter-twining of business and social issues, given the rural context.

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