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Characteristics of users of a mixed-martial-arts blog : a case study of demographics and usage trends / Evan L. Frederick, Galen E. Clavio, Lauren M. Burch, Matthew H. Zimmerman.

By: Contributor(s): Material type: TextSeries: Publisher: London : Human Kinetics, Inc., 2012Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526437402 (ebook) :
Subject(s): DDC classification:
  • 796.815
Online resources: For this case study, an Internet-based survey was posted on a popular mixed martial-arts (MMA) blog to ascertain its users' ,demographics and usage trends. Data analysis revealed that users were predominantly White men between the ages of 23 and 39, with some college education and an annual income of {dollar}40,000-59,999. An exploratory factor analysis revealed 6 dimensions of gratification: evaluation, community, information gathering, knowledge demonstration, argumentation, and diversion. The most salient motivation statements were related to the speed of information access, the depth of information and coverage, and the availability of information not typically found through traditional media outlets. Most users spent 1-5 hr/wk watching MMA programming and 1-10 hr/wk on MMA blogs, making 1-20 comments per week. Findings indicated that users used this particular blog for both interactive and information-gathering purposes.
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Originally published in Frederick, E. L., Clavio, G. E., Burch, L. M., & Zimmerman, M. H. (2012). Characteristics of users of a mixed martial-arts blog: A case study of demographics and usage trends. International Journal of Sport Communication, 5(1), 109-125. DOI:.

Includes bibliographical references and index.

For this case study, an Internet-based survey was posted on a popular mixed martial-arts (MMA) blog to ascertain its users' ,demographics and usage trends. Data analysis revealed that users were predominantly White men between the ages of 23 and 39, with some college education and an annual income of {dollar}40,000-59,999. An exploratory factor analysis revealed 6 dimensions of gratification: evaluation, community, information gathering, knowledge demonstration, argumentation, and diversion. The most salient motivation statements were related to the speed of information access, the depth of information and coverage, and the availability of information not typically found through traditional media outlets. Most users spent 1-5 hr/wk watching MMA programming and 1-10 hr/wk on MMA blogs, making 1-20 comments per week. Findings indicated that users used this particular blog for both interactive and information-gathering purposes.

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