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Education on the digital terrain : a case study exploring college athletes' perceptions of social-media training / Jimmy Sanderson, Blair Browning, Annelie Schmittel.

By: Contributor(s): Material type: TextSeries: Publisher: London : Human Kinetics, Inc., 2015Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526438133 (ebook) :
Subject(s): DDC classification:
  • 306.483
Online resources: College athletes are active on a variety of social-media platforms. As a result, most athletic departments require them to participate in social-media education. Although this practice is becoming more prominent, little research has explored how college athletes perceive such training. This case study explored college athletes' social-media use and their perceptions about social-media education. Semi structured interviews of 20 college athletes at a Division I university were conducted. Using social-cognitive theory as a framework, analysis revealed that while participants expressed a desire for social-media education, they indicated that most of the messages they receive about social media tend to be forgettable. Consequently, athletic departments need to take a more reflexive approach to social-media education that incorporates college athletes' feedback to optimize this instruction.
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Originally published in Sanderson, J., Browning, B., & Schmittel, A. (2015). Education on the digital terrain: A case study exploring college athletes' perceptions of social-media training. International Journal of Sport Communication, 8(1), 103-124. DOI:.

Includes bibliographical references and index.

College athletes are active on a variety of social-media platforms. As a result, most athletic departments require them to participate in social-media education. Although this practice is becoming more prominent, little research has explored how college athletes perceive such training. This case study explored college athletes' social-media use and their perceptions about social-media education. Semi structured interviews of 20 college athletes at a Division I university were conducted. Using social-cognitive theory as a framework, analysis revealed that while participants expressed a desire for social-media education, they indicated that most of the messages they receive about social media tend to be forgettable. Consequently, athletic departments need to take a more reflexive approach to social-media education that incorporates college athletes' feedback to optimize this instruction.

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