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Event operations : the London City Airport's fundraising day / Polly Larner.

Av: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2012Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526446091 (ebook) :
Ämnen: DDK-klassifikation:
  • 659.285
Onlineresurser: London City airport faces unique challenges operating in the centre of London. Dense housing and schools are situated within 100 metres of the runway and thus the airport needs to ensure the goodwill of the local community. The case outlines the annual charitable Fun Day organised by London City airport to endear the airport to the local population.
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Originally published in Larner, P. (2012). Event operations: The London city airport's fundraising day. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 339-354) London, UK: SAGE Publications Ltd. ISBN: 9780857022400.

London City airport faces unique challenges operating in the centre of London. Dense housing and schools are situated within 100 metres of the runway and thus the airport needs to ensure the goodwill of the local community. The case outlines the annual charitable Fun Day organised by London City airport to endear the airport to the local population.

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