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Event operations : the London City Airport's fundraising day / Polly Larner.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2012Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526446091 (ebook) :
Subject(s): DDC classification:
  • 659.285
Online resources: London City airport faces unique challenges operating in the centre of London. Dense housing and schools are situated within 100 metres of the runway and thus the airport needs to ensure the goodwill of the local community. The case outlines the annual charitable Fun Day organised by London City airport to endear the airport to the local population.
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Originally published in Larner, P. (2012). Event operations: The London city airport's fundraising day. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 339-354) London, UK: SAGE Publications Ltd. ISBN: 9780857022400.

London City airport faces unique challenges operating in the centre of London. Dense housing and schools are situated within 100 metres of the runway and thus the airport needs to ensure the goodwill of the local community. The case outlines the annual charitable Fun Day organised by London City airport to endear the airport to the local population.

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