Syndetics cover image
Image from Syndetics

Fruitzone India Limited : designing the research questions (A) / Sanjeev Tripathi.

By: Material type: TextSeries: Publisher: London : Indian Institute of Management, Ahmedabad, 2015Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526428967 (ebook) :
Subject(s): DDC classification:
  • 658.83
Online resources: It was the first week of April 2015 and the summers had practically begun. Hemant, the MD of Fruitzone India Limited, had reached office early. He wanted to have an early meeting with Preeti, the marketing manager for the snacks division. He had always felt that there was an opportunity in the fruit juice market and he wanted to discuss this with Preeti. As soon as he reached office, he immediately went into the meeting hall where Preeti was already present. During the discussion, Hemant suggested that they should consider launching new fruit juice flavours and sugarcane might be a good option to consider. He asked her to conduct a detailed study to examine different issues related to the launch of sugarcane juice and they would then plan to conduct detailed market research.
No physical items for this record

Originally published in Tripathi, S. (2015). Fruitzone India Limited: Designing the research questions (A). MAR0477(A). Ahmedabad: Indian Institute of Management, Ahmedabad.

It was the first week of April 2015 and the summers had practically begun. Hemant, the MD of Fruitzone India Limited, had reached office early. He wanted to have an early meeting with Preeti, the marketing manager for the snacks division. He had always felt that there was an opportunity in the fruit juice market and he wanted to discuss this with Preeti. As soon as he reached office, he immediately went into the meeting hall where Preeti was already present. During the discussion, Hemant suggested that they should consider launching new fruit juice flavours and sugarcane might be a good option to consider. He asked her to conduct a detailed study to examine different issues related to the launch of sugarcane juice and they would then plan to conduct detailed market research.

Description based on XML content.

Licensed e-book