Syndetics omslagsbild
Bild från Syndetics

How do fans feel? : a case analysis of measuring and modeling attitudes using partial least squares structural equation modeling / Lane Wakefield, Gregg Bennett.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : Human Kinetics, Inc., 2016Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526436351 (ebook) :
Ämnen: DDK-klassifikation:
  • 070.449796
Onlineresurser: Virtual fan communities (VFC) have become very popular among fans of sports teams. A VFC provides an online place for fans to meet and discuss the team, consume media, and develop friendships. Students will learn, in this case study, how to use partial least squares structural equation modeling (PLS-SEM) to assess fan attitudes toward the VFC and sponsors of the firm. Students will also learn how sport organizations can benefit from leadership with statistical know-how. The case is fictional, but it is based on an actual research study conducted in conjunction with a prominent virtual fan community in which ownership had an interest in fans' attitudes toward their service.
Inga fysiska exemplar för denna post

Originally published in Wakefield, L., & Bennett, G. (2016). How do fans feel? A case analysis of measuring and modeling attitudes using partial least squares structural equation modeling. Case Studies in Sport Management, 5(1), 85-88. DOI:.

Includes bibliographical references and index.

Virtual fan communities (VFC) have become very popular among fans of sports teams. A VFC provides an online place for fans to meet and discuss the team, consume media, and develop friendships. Students will learn, in this case study, how to use partial least squares structural equation modeling (PLS-SEM) to assess fan attitudes toward the VFC and sponsors of the firm. Students will also learn how sport organizations can benefit from leadership with statistical know-how. The case is fictional, but it is based on an actual research study conducted in conjunction with a prominent virtual fan community in which ownership had an interest in fans' attitudes toward their service.

Description based on XML content.

Licensed e-book