Originally published in Hoffman, A. N. (2011). Logitech: Finding success through innovation and acquisition. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University.

Includes bibliographical references and index.

Logitech is a long-standing company with a reputation for quality personal computing products offered at a reasonable price. Additionally, Logitech's reputation for being on the cutting edge of technology in the computer peripherals industry is second to none. This offers the company the enviable position of being at the top of its industry. However, the recent recession accompanied by the changing face of the personal computing industry offer significant challenges for the future. Logitech may have to find new ways to compete in a world where its products have become standard fare on most personal computing devices. With a reputation for leading the industry, will Logitech find new technologies to conquer, or will it find itself struggling to survive?

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