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Maggi Noodles : challenge of total recall in India / Babulal Yadav, Abhinandan K. Jain.

By: Contributor(s): Material type: TextSeries: Publisher: London : Indian Institute of Management, Ahmedabad, 2016Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526438546 (ebook) :
Subject(s): DDC classification:
  • 658.56
Online resources: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged 'most powerful' and 'most trusted' in India; it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures. The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.
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Originally published in Yadav, B., & Jain, A. K. (2016). Maggi noodles: Challenges of total recall in India. BP0396. Indian Institute of Management, Ahmedabad.

Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged 'most powerful' and 'most trusted' in India; it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures. The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.

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