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Marketing in action : Hamilton Island Best Job in the World Campaign / Simon Hudson, Louise Hudson.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526446381 (ebook) :
Subject(s): DDC classification:
  • 650.142 23
Online resources: In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was.
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Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action - Hamilton island Best Job in the World campaign. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 85-88). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.

Includes bibliographical references and index.

In 2009 Tourism and Events Queensland launched a marketing initiative called 'Best Job in the world', which invited applicants to apply via a one minute YouTube video. The case examines how successful this marketing campaign was.

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Licensed e-book