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Marketing in action : high-profile sporting events in Britain / Simon Hudson, Louise Hudson.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526446503 (ebook) :
Subject(s): DDC classification:
  • 796.48 23
Online resources: The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training.
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Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: High-profile sporting events in Britain. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 296-299). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.

Includes bibliographical references and index.

The case explains LOCOG's marketing strategy before the London Olympic Games and how the firm tried to boost customer service before the Games and an increase number of tourists through training.

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