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Marketing in action : hotels that don't miss a beat / Simon Hudson, Louise Hudson.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526446411 (ebook) :
Subject(s): DDC classification:
  • 647.940688 23
Online resources: Summary: Hotels are constantly searching for the perfect formula to provide visitors with an addictive experience and music-themed hotels have become very popular, particularly in big cities. A perfect example is the Aria Hotel in Prague, Czech Republic, a city known for its musical history. The five-star luxury property hosts regular live concerts, and even has an on-site musicologist who will advise on which Rudolfinim seats have the finest acoustics and who's the hottest Prague Philharmonic conductor. Musical virtuosos and their fans can immerse themselves in music with the very first step they take on the property. From the Italian mosaic based on a Gregorian chant, to the surround-sound features in each room, every detail of the hotel is inspired by music.
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Originally published in Hudson, S., & Hudson, L. (2017). Marketing in action: Hotels that don't miss a beat. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach (pp. 148-151). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.

Includes bibliographical references and index.

Hotels are constantly searching for the perfect formula to provide visitors with an addictive experience and music-themed hotels have become very popular, particularly in big cities. A perfect example is the Aria Hotel in Prague, Czech Republic, a city known for its musical history. The five-star luxury property hosts regular live concerts, and even has an on-site musicologist who will advise on which Rudolfinim seats have the finest acoustics and who's the hottest Prague Philharmonic conductor. Musical virtuosos and their fans can immerse themselves in music with the very first step they take on the property. From the Italian mosaic based on a Gregorian chant, to the surround-sound features in each room, every detail of the hotel is inspired by music.

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