Marketing in action : National Brotherhood of Skiers Annual Summit / Simon Hudson, Louise Hudson.
Material type:
TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type: - text
- computer
- online resource
- 9781526446473 (ebook) :
- 796.9309436 23
Originally published in Hudson, S. & Hudson, L. (2017). Marketing in action: National brotherhood of skiers annual summit. In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. (pp. 206-209). London, UK: SAGE Publications, Ltd. ISBN: 9781473926639.
The case explains the operations of the National Brotherhood of Skiers from its inception as a non-profit organisation that aims to bring together Africa-American skiers.
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