One mission, multiple roads : Aravind Eye Care System in 2009 / S. Manikutty.
Material type:
TextSeries: Publisher: London : Indian Institute of Management, Ahmedabad, 2010Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781526439741 (ebook) :
- 362.197700941833
Originally published in Manikutty, S. (2010). One Mission, Multiple Roads: Aravind Eye Care System in 2009. BP0333. Indian Institute of Management, Ahmedabad.
This case describes the new challenges that AECS faced in 2009. Even after 33 years, AECS' commitment to its mission had not been diluted - it was as relevant as when AECS was set up. However, in 2009, there were multiple paths before AECS - each would strengthen its commitment to its stated mission. The issue was of prioritization of these options. The case encourages participants to develop criteria for this prioritization.
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