Syndetics cover image
Image from Syndetics

Oreo : crowdsourcing as a marketing tactic / Ernest Baskin, Thomas Vecchio.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526447241 (ebook) :
Subject(s): DDC classification:
  • 004.019
Online resources: This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
No physical items for this record

Includes bibliographical references and index.

This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.

Description based on XML content.

Licensed e-book