Oreo : crowdsourcing as a marketing tactic / Ernest Baskin, Thomas Vecchio.
Material type:
TextSeries: Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018Description: 1 online resource : illustrationsContent type: - text
- computer
- online resource
- 9781526447241 (ebook) :
- 004.019
Includes bibliographical references and index.
This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
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Licensed e-book