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Oreo : crowdsourcing as a marketing tactic / Ernest Baskin, Thomas Vecchio.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications: SAGE Business Cases Originals, 2018Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526447241 (ebook) :
Ämnen: DDK-klassifikation:
  • 004.019
Onlineresurser: This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.
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Includes bibliographical references and index.

This case covers the concept of crowdsourcing in a business perspective through the lens of Oreo's #MyOreoCreation contest. It covers the following topics: crowdsourcing, cannibalization, consumer relationship management, and an analysis of the pros and cons of crowdsourcing with comparisons.

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Licensed e-book