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Perry's Ice Cream distribution strategy and strategic alliances : the 800-pound gorilla / Kristen S. Ryan, Paul G. Barretta.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526445506 (ebook) :
Subject(s): DDC classification:
  • 658.044
Online resources: Perry's Ice Cream is a manufacturer and distributor of ice cream. They also offer distribution services to other frozen food products (such as pizza), including national brands. They offer the benefit of direct store delivery (DSD), a valuable perk for frozen consumer goods. They are approached by a national brand of ice cream that is a direct competitor. They must decide whether or not to distribute a competitor's product, and if so, what method of strategic alliance is optimal.
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Includes bibliographical references and index.

Perry's Ice Cream is a manufacturer and distributor of ice cream. They also offer distribution services to other frozen food products (such as pizza), including national brands. They offer the benefit of direct store delivery (DSD), a valuable perk for frozen consumer goods. They are approached by a national brand of ice cream that is a direct competitor. They must decide whether or not to distribute a competitor's product, and if so, what method of strategic alliance is optimal.

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