Syndetics cover image
Image from Syndetics

Recalibrating the scale : a case of reseating a sold-out arena / Carrie W. LeCrom, Mark Slavich, Lisa Rufer, Greg Greenhalgh, Brendan Dwyer.

By: Contributor(s): Material type: TextSeries: Publisher: London : Human Kinetics, Inc., 2016Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526436276 (ebook) :
Subject(s): DDC classification:
  • 796.069 23
Online resources: Reseating a stadium or arena is not a new phenomenon. It offers colleges and universities the opportunity to reward donors who have contributed financially to the athletic department as well as to create or maintain an equitable seat allocation system. At the same time, a poorly planned or poorly executed reseating project has the potential to upset current donors to the point of alienation. ABC University is looking to take on a reseating project, and it is looking to Virginia Commonwealth University for guidance because of its successful 2013 reseating project. With the success of its men's basketball program and highly engaged fan base, the time is right to undertake this project. Factors involved in the decision to reseat, communication with fans, and the method involved with the actual reseating are among the topics discussed. This case study would be beneficial to other schools looking to reseat or future athletic administrators interested in an insider's perspective at a major revenue generation project.
No physical items for this record

Originally published in LeCrom, C. W., Slavich, M., Rufer, L, Greenhalgh, G., & Dwyer, B. (2016). Recalibrating the scale: A case of reseating a sold-out arena. Case Studies in Sport Management, 5(1), 10-16. DOI:.

Includes bibliographical references and index.

Reseating a stadium or arena is not a new phenomenon. It offers colleges and universities the opportunity to reward donors who have contributed financially to the athletic department as well as to create or maintain an equitable seat allocation system. At the same time, a poorly planned or poorly executed reseating project has the potential to upset current donors to the point of alienation. ABC University is looking to take on a reseating project, and it is looking to Virginia Commonwealth University for guidance because of its successful 2013 reseating project. With the success of its men's basketball program and highly engaged fan base, the time is right to undertake this project. Factors involved in the decision to reseat, communication with fans, and the method involved with the actual reseating are among the topics discussed. This case study would be beneficial to other schools looking to reseat or future athletic administrators interested in an insider's perspective at a major revenue generation project.

Description based on XML content.

Licensed e-book