Renew your wardrobe : 'Climbing the Cordillera' / Katherina Kuschel, Francisco Cotapos, Sebastián Hercovich.
Material type:
TextSeries: Publisher: London : SAGE Publications Pvt. Ltd, 2016Description: 1 online resource : illustrationsContent type: - text
- computer
- online resource
- 9781526430328 (ebook) :
- 658.11 23
Originally published in Kuschel, K., Catapos, F., & Hercovich, S. (2016). Renew Your Wardrobe: 'Climbing the Cordillera'. South Asian Journal of Business and Management Cases, 5(1), 13-20. DOI:.
Includes bibliographical references and index.
Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources.
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