Syndetics cover image
Image from Syndetics

Rewarding consumers for recycling packaging : Kimberly-Clark seeks shared value / Sara L. Beckman, Stefanie Robinson, Seren Pendleton-Knoll.

By: Contributor(s): Material type: TextSeries: Publisher: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526430779 (ebook) :
Subject(s): DDC classification:
  • 658.812 23
Online resources: This case describes how Kimberly-Clark is working to encourage consumer recycling of flexible plastic film packaging, which is wrapped around many of its products, including paper towels, toilet paper, and more. An infrastructure already exists for consumers to return this film to retail stores for recycling, but estimated return rates remain low. Furthermore, Kimberly-Clark is not directly involved in the recycling transaction; retail stores collect the packaging and sell it to recycling companies. Kimberly-Clark is considering developing a consumer rewards program to incentivize store return of the packaging. Funding such a program will likely require Kimberly-Clark to identify new sources of value throughout the film-packaging lifecycle.
No physical items for this record

Originally published in Beckman, S. L., Robinson, S., & Pendleton-Knoll, S. (2017). Rewarding consumers for recycling packaging: Kimberly-Clark seeks shared value. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business.

Includes bibliographical references and index.

This case describes how Kimberly-Clark is working to encourage consumer recycling of flexible plastic film packaging, which is wrapped around many of its products, including paper towels, toilet paper, and more. An infrastructure already exists for consumers to return this film to retail stores for recycling, but estimated return rates remain low. Furthermore, Kimberly-Clark is not directly involved in the recycling transaction; retail stores collect the packaging and sell it to recycling companies. Kimberly-Clark is considering developing a consumer rewards program to incentivize store return of the packaging. Funding such a program will likely require Kimberly-Clark to identify new sources of value throughout the film-packaging lifecycle.

Description based on XML content.

Licensed e-book