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Rosenlew fridge : a Finnish one, a good one / Sergei Kiryukov.

Av: Materialtyp: TextSerie: Utgivningsuppgift: London : Graduate School of Management, St. Petersburg State University, 2011Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526431950 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.827 23
Onlineresurser: Everybody over thirty years old in Russia will surely promptly recollect the remarkable phrase from the "Kidnapping, Caucasian style" movie: "Twenty sheep and a Rosenlew fridge, a Finnish one, a good one". Comrade Saakhov, when buying himself a bride, offered by way of pay-off (in addition to the sheep) this wonderful product of Finnish industry. The film, shot in 1966, was released in 1967; thus, Rosenlew brand has been remembered by consumers for 40 years.Matti Valkoma, Director of Revita-Marketing advertisement agency, was set an unusual task: to sound the Russian market for possibilities of return of legendary Rosenlew brand products.
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Originally published in Kiryukov, S. (2011). Rosenlew Fridge: A Finnish one, a good one. St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University.

Everybody over thirty years old in Russia will surely promptly recollect the remarkable phrase from the "Kidnapping, Caucasian style" movie: "Twenty sheep and a Rosenlew fridge, a Finnish one, a good one". Comrade Saakhov, when buying himself a bride, offered by way of pay-off (in addition to the sheep) this wonderful product of Finnish industry. The film, shot in 1966, was released in 1967; thus, Rosenlew brand has been remembered by consumers for 40 years.Matti Valkoma, Director of Revita-Marketing advertisement agency, was set an unusual task: to sound the Russian market for possibilities of return of legendary Rosenlew brand products.

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