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Sports rescue : the South End Mustangs professional ice hockey team / Chris Chard, Kirsty K. Spence.

By: Contributor(s): Material type: TextSeries: Publisher: London : Human Kinetics, Inc., 2015Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526432780 (ebook) :
Subject(s): DDC classification:
  • 796.069 23
Online resources: Three years ago, Steve Thornton purchased the South End Mustangs, a professional ice hockey team competing in the D1 division in the United Kingdom. Unfortunately, Thornton has experienced challenging times during his ownership tenure. The team has achieved mediocre results on the ice and poor results off the ice. Thornton knows he needs help to turn the Mustangs franchise around. Thus, as a result, he turns to John Tapner, a sport business owner, operator, entrepreneur, and advisor. Tapner is best known as a professional sport consultant and TV personality, representing his company Sports Rescue, which is the same name as his hit television show. When an owner calls Tapner, it is because a professional sports team is in trouble and needs to be rescued.
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Originally published in Chard, C., & Spence, K. K. (2015). Sports Rescue: The South End Mustangs professional ice hockey team. Case Studies in Sport Management, 4(1), 44-53. DOI:.

Three years ago, Steve Thornton purchased the South End Mustangs, a professional ice hockey team competing in the D1 division in the United Kingdom. Unfortunately, Thornton has experienced challenging times during his ownership tenure. The team has achieved mediocre results on the ice and poor results off the ice. Thornton knows he needs help to turn the Mustangs franchise around. Thus, as a result, he turns to John Tapner, a sport business owner, operator, entrepreneur, and advisor. Tapner is best known as a professional sport consultant and TV personality, representing his company Sports Rescue, which is the same name as his hit television show. When an owner calls Tapner, it is because a professional sports team is in trouble and needs to be rescued.

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