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The 'Made in Bulgaria' national trade exhibition of producers from Bulgaria / Rumen Gechev.

By: Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2012Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526446015 (ebook) :
Subject(s): DDC classification:
  • 659.152 23
Online resources: The case outlines the different techniques and methods used by the Bulgarian Chamber of Commerce to attract more than 250,000 people to the week long National Trade Exhibition of Producers from Bulgaria.
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Originally published in Gechev, R. (2012). The 'Made in Bulgaria' National Trade Exhibition of Producers from Bulgaria. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 128-129) London, UK: SAGE Publications Ltd. ISBN: 9780857022400.

The case outlines the different techniques and methods used by the Bulgarian Chamber of Commerce to attract more than 250,000 people to the week long National Trade Exhibition of Producers from Bulgaria.

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