The pomegranate story / Anurag K. Agarwal.
Material type:
TextSeries: Publisher: London : Indian Institute of Management, Ahmedabad, 2010Description: 1 online resourceContent type: - text
- computer
- online resource
- 9781526439734 (ebook) :
- 346.048 23
Originally published in Agarwal, A. (2010). The Pomegranate Story. BP0334. Indian Institute of Management, Ahmedabad.
This is a fictitious story about the invention of a pomegranate juicer which has been used for introducing the subject of "Business and Intellectual Property" for the last four years. The story tells us about different types of intellectual property - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets.
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