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The pomegranate story / Anurag K. Agarwal.

Av: Materialtyp: TextSerie: Utgivningsuppgift: London : Indian Institute of Management, Ahmedabad, 2010Beskrivning: 1 online resourceInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781526439734 (ebook) :
Ämnen: DDK-klassifikation:
  • 346.048 23
Onlineresurser: This is a fictitious story about the invention of a pomegranate juicer which has been used for introducing the subject of "Business and Intellectual Property" for the last four years. The story tells us about different types of intellectual property - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets.
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Originally published in Agarwal, A. (2010). The Pomegranate Story. BP0334. Indian Institute of Management, Ahmedabad.

This is a fictitious story about the invention of a pomegranate juicer which has been used for introducing the subject of "Business and Intellectual Property" for the last four years. The story tells us about different types of intellectual property - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets.

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