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Vision. drive. stamina : how Dell became the company with the power to do more / R. Gabrielle Swab, Richard J. Gentry.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications: SAGE Business Cases Originals, 2018Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781526437921 (ebook) :
Subject(s): DDC classification:
  • 338.47004 23
Online resources: This case takes the reader through the 30-year lifecycle of Dell Technologies, a company that has achieved wide success, but not without hiccups. Dell has continuously striven to use differentiation strategies to their competitive advantage. While Dell focused on the customer as the top priority, areas such as acquisitions, product diversification, Chief Executive Officer change, and choices made when Dell faced losing product quality and vision have determined the company's progress forward. The case highlights decisions behind the company's move from a publicly traded company to a privately-owned business.
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Includes bibliographical references and index.

This case takes the reader through the 30-year lifecycle of Dell Technologies, a company that has achieved wide success, but not without hiccups. Dell has continuously striven to use differentiation strategies to their competitive advantage. While Dell focused on the customer as the top priority, areas such as acquisitions, product diversification, Chief Executive Officer change, and choices made when Dell faced losing product quality and vision have determined the company's progress forward. The case highlights decisions behind the company's move from a publicly traded company to a privately-owned business.

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