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Steve & Barry's : to save or not to save? / Michael Mazzeo, Ariel Shwayder, Sachin Waikar.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: London : SAGE Publications Ltd, 2017Beskrivning: 1 online resource : illustrationsInnehållstyp:
  • text
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781473995246 (ebook) :
Annan titel:
  • Steve and Barry's
Ämnen: DDK-klassifikation:
  • 658.785
Onlineresurser: Steve & Barry's grew rapidly in the mid-2000s, transitioning from a chain of small stores selling inexpensive collegiate-branded merchandise near university campuses into a {dollar}1 billion mall-based giant selling a wide variety of low-priced, celebrity-endorsed apparel. While the company had a wide following, elements of its growth strategy potentially exacerbated by economic conditions contributed to its quick downfall. By 2008 Steve & Barry's had declared bankruptcy, and various private equity firms were investigating whether some or all of the company should be saved. This requires analyzing the underlying business strategy pursued by Steve & Barry's before and after its growth phase and specifically diagnosing the explanations for its failure.
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Originally published in Mazzeo, M., Shwayder, A., & Waiker, S. (2009). Steve & Barrys: To Save or Not To Save? 5-309-501. Evanston, IL: Kellogg School of Management, Northwestern University.

Steve & Barry's grew rapidly in the mid-2000s, transitioning from a chain of small stores selling inexpensive collegiate-branded merchandise near university campuses into a {dollar}1 billion mall-based giant selling a wide variety of low-priced, celebrity-endorsed apparel. While the company had a wide following, elements of its growth strategy potentially exacerbated by economic conditions contributed to its quick downfall. By 2008 Steve & Barry's had declared bankruptcy, and various private equity firms were investigating whether some or all of the company should be saved. This requires analyzing the underlying business strategy pursued by Steve & Barry's before and after its growth phase and specifically diagnosing the explanations for its failure.

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