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Electrolux : refrigeration and segmentation / Daniel W. Baack, Eric G. Harris & Donald Baack.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781506322728 (ebook) :
Subject(s): DDC classification:
  • 658.802 23
Online resources: Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Electrolux: Refrigeration and Segmentation. In International marketing (pp. 153-154). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book