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Electrolux : refrigeration and segmentation / Daniel W. Baack, Eric G. Harris & Donald Baack.

Av: Medverkande: Materialtyp: TextSerie: Utgivningsuppgift: [London] : SAGE, 2016Beskrivning: 1 online resource : illustrations (black and white, and colour)Innehållstyp:
  • text
  • still image
Medietyp:
  • computer
Bärartyp:
  • online resource
ISBN:
  • 9781506322728 (ebook) :
Ämnen: DDK-klassifikation:
  • 658.802 23
Onlineresurser: Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.
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Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Electrolux: Refrigeration and Segmentation. In International marketing (pp. 153-154). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.

Description based on online resource; title from home page (viewed on April 26, 2016).

Licensed e-book