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Black like me : creating a legacy. Part A, The source of African beauty / Tessa Murray & Dominik Heil.

By: Contributor(s): Material type: TextSeries: Publisher: [London] : SAGE, 2016Description: 1 online resource : illustrations (black and white, and colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473966468 (ebook) :
Other title:
  • Source of African beauty
Subject(s): DDC classification:
  • 658.11 23
Online resources: The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of 'Black Like Me' from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.
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Originally Published in: Murray, T., & Heil, D. (2003). Black Like Me: Creating a Legacy - Part A: The Source of African Beauty. WBS-2003-3. Johannesburg: The Case Centre, Wits Business School.

The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30,000 loan. The case consists of four parts, each presenting a phase in the progression of 'Black Like Me' from a 'back-yard' operation in a black township, to an organisation ready to enter the global ethnic hair-care arena in 2002.

Description based on online resource; title from home page (viewed on April 27, 2016).

Licensed e-book