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Reseller relationship portfolio management at O2 / Ross Brennan, Louise Canning, Raymond McDowell.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473998568 (ebook) :
Subject(s): DDC classification:
  • 332.6
Online resources: O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of E14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market.
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Originally published in Brennan, R., Canning, L., & McDowell, R. (2014). Reseller Relationship Portfolio Management at O2. Business-to-business marketing (3rd ed., pp. 261264). London: SAGE Publications Ltd. Print. ISBN: 9781446273722.

O2 is the customer brand name of one of the biggest mobile phone service providers in the UK. It reported revenues for the financial year ending 31 December 2008 of E14.3 million. In a competitive marketplace like the UK, this case study discusses the challenges and opportunities available in this market.

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