Syndetics cover image
Image from Syndetics

TiVo / Alice M. Tybout, Julie Hennessy.

By: Contributor(s): Material type: TextSeries: Publisher: London : SAGE Publications Ltd, 2017Description: 1 online resource : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781473993471 (ebook) :
Subject(s): DDC classification:
  • 621.388
Online resources: In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The companys goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry.Although it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted {dollar}240 million in venture capital, and market research indicated a uniquely high level of consumer interest.TiVo needed to capture the first-mover advantage and build its sales and brand as quickly as possible to support the companys IPO, which was planned to take place within eighteen to twenty-four months. TiVos positioning at launch would play a key role in determining its success.
No physical items for this record

Originally published: Tybout, A. M., & Hennessy, J. (2005). TiVo. 5-104-024 Evanston, IL: Kellogg School of Management, Northwestern University.

In 1999 TiVo was preparing to launch its digital video recorder (DVR) in the United States. The companys goal was ambitious: it hoped to revolutionize how Americans watched television and to become a central player in the emerging interactive TV industry.Although it had a technological advantage, TiVo faced one competitor (ReplayTV) and potential entrants such as Microsoft, so its success was far from guaranteed. Evidence suggested a bright future for the company, however; the concept had attracted {dollar}240 million in venture capital, and market research indicated a uniquely high level of consumer interest.TiVo needed to capture the first-mover advantage and build its sales and brand as quickly as possible to support the companys IPO, which was planned to take place within eighteen to twenty-four months. TiVos positioning at launch would play a key role in determining its success.

Description based on XML content.

Licensed e-book